Email Marketing Basics for Beginners | Checklist

open rate | click through rate | conversion rate | ctr | unsubscribe rate

Introduction

How many times today have you checked your email? only once or twice? If you haven't checked it yet, are you planning to check it?

The percentage of individuals who check their email at least once a day is 91%. Every day, 91 percent of Americans spend meaningful time with their inboxes. People's inboxes are often on their to-do lists, and your email may be on that list. Therefore, email is likely to be the common medium on which all of your customers and friends will be present.

Email is easy to trust. It’s too easy to come by. People are used to using it. They have it both at work and at home. So, you must use email marketing, which is a simple way to reach your clients and achieve your business goals.

Email marketing is beneficial for a variety of reasons, but four stand out.

1. Email marketing allows you to reach your targeted customers and interact nicely with them.
2. You may send your message and a separate call to action for each contact you have.
3. It’s easy to get started with a simple setup. Many businesses use it as one of their main marketing channels.
4. Analyzing email engagement rates is easy and can help you decide if your email marketing is effective.

However, your emails are to be informative, timely, and engaging. The two most important metrics (click-through rate and conversion rate) help you monitor your email campaign’s effectiveness.

Let's start with the top email marketing ideas.

Email Ideas: Top Tips

1. I'm sending you a reminder about your appointment or purchase.
2. Announce your new products or services.
3. Inform them that you are having a sale.
4. Provide product recommendations based on their most recent purchase.
5. Send them birthday messages and special offers.
6. Create seasonal or holiday-themed emails.
7. Inform them about the exciting activities taking place in your shop or town.
8. Keep them up to date on industry news.
9. Give them life advice and tactics.

We'll address

1. What kinds of emails are best to send?
2. What are the metrics for tracking your email marketing performance?

Think of each email you send as a pleasant reward for your customers. So, every email you send must provide something useful to the person reading it. You must want to provide them with the best experience possible in your email conversation, just as you want to deliver the best client experience possible in your shop.

People value informative, timely, or intriguing emails. So, let’s check out how a genuine company handles it.

Software vendor AppSumo provides helpful emails to entrepreneurs about some exclusive insights and guidance. People are easily confused when buying software and applications. So, AppSumo delivered a timely email with recommendations. Many software programs are enormous. However, AppSumo discovered creative ways to provide lifetime deals at a one-time low price.

That’s the way. You can write some delightful, relevant, and intriguing emails like Zola.

You can measure a lot of things, but you should focus on these four:

Open rate

the percentage of people who opened your email.

Click-through rate

the percentage of people who clicked on email links

Conversion rate

the percentage of people who perform the actions requested in your email.

Unsubscribe rate

the percentage of people who unsubscribed from your email list after receiving it

The most crucial metrics to track are CTR and conversion rate.

CTR determines if your emails are informative, timely, and entertaining.

Tracking it will show you if your message or offer is effective in getting visitors to click your links and learn more.

You may also track how your CTR varies over time to determine where to update or adjust your email content.

The conversion rate indicates whether your email marketing is beneficial to your business.

When a potential client takes the ultimate step, you want them to take, such as purchasing a last-minute Christmas Day gift from your online store, they become part of a "conversation."

The conversion rate is one of the most significant metrics to monitor if you want to know how much your email marketing is helping you meet your objectives.

An email is likely to be engaging if the recipient also receives the pictures in the email. Unfortunately, many people have automatic image blocking enabled.

Many people never use your unsubscribe button. They will just stop opening or reading your emails, or they will route them to the spam folder.

It is now possible to know the open rate. If you notice that people are not opening your emails, you can send them an email asking if they still want to receive your emails or if they want to opt-out or unsubscribe.

Even if you aren’t quite ready to launch a complete email marketing campaign, you may start thinking about what kinds of informative, timely, or amusing emails would work for your brand.

Email Marketing Basic Checklist

Select some that will work best for your company.

1. I'm sending you a reminder about your appointment.
2. Announce your new products or services.
3. Inform them that you are having a sale.
4. Provide product recommendations based on their most recent purchase.
5. Send them birthday messages and special offers.
6. Create seasonal or holiday-themed emails.
7. Inform them about the exciting activities taking place in your shop or town.
8. Keep them informed of your business.
9. Give them life advice and tactics.

You can now use these basic email marketing concepts to tailor them to your business objectives.

Further Reading: 

Email Marketing Strategy and Email Marketing Best Practices to increase Email Open Rate