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Complete Dropshipping Product Research Guide

Discover the best methods for researching trending products. Boost your e-commerce success. #Dropshipping #ViralProducts #ProductResearch #Ecommerce

Dropshipping Product Research Discover the best methods for researching trending products. Boost your e-commerce success. #Dropshipping #ViralProducts #ProductResearch #Ecommerce

Dropshipping Product Research

Welcome, readers! Today, we will dive into the world of product research for dropshipping. Whether you're an established e-commerce store owner or just starting a dropshipping business, this information will be extremely valuable to you. It is also an essential read if you plan on freelancing on Fiverr, Upwork, or any other freelancing marketplace where product research can be a profitable gig for you. By following the methods outlined in this article, you will be well on your way to finding the perfect products for yourself or your clients. We'll be covering some insider techniques that are not widely known, so you'll be getting a unique perspective on product research. Keep reading to discover the most secret and valuable methods for finding the best products. If you are not sure what dropshipping is or what platform you could use, look into the Frequently Asked Questions (FAQs) section below. And remember, you'll always find valuable content on unfoldedtoken.com. 

There are different ways to research products for dropshipping, such as using Amazon and Google Ads, but in this article, we'll focus on using social media platforms like Facebook, TikTok, and Pinterest to find and select products to sell. 

As freelancers, we assist our clients in navigating the process of finding suitable products. We recommend products based on certain criteria and factors, thus helping our clients make informed decisions that lead to successful dropshipping for them. We are dedicated to assisting our clients in identifying the right products for their e-commerce stores. The first few things you will plant in your mind are that the product will be of high quality, people are interested in it, the sellers are reliable, the product can solve a problem, the product will be profitable for you, and you have much interest in the products.

Let's break down each point so that you can understand it.



High-quality products

When conducting product research for dropshipping, one of the most important factors to consider is the quality of the products you will be selling. It's essential to ensure that the products you select meet high standards and are of good build and material quality. This will help reduce the number of returns and complaints from customers, as well as increase the chances of receiving positive reviews.

Consumer interest
Another important aspect of product research is ensuring that the products you choose are in demand and that people are interested in purchasing them. You can do this by researching market trends, monitoring social media for popular products, or analyzing customer data to identify what products are selling well.

Reliable seller
When conducting product research, it's also essential to find a supplier that is reliable and can provide consistent and prompt service. This includes timely delivery and good communication, and ideally, the seller has been in business for a couple of years and has a history of receiving a high percentage of positive reviews, for example, more than 90%.

Solve a problem
The final thing to keep in mind when conducting product research is that the products you choose should solve a problem for your customers. Whether it's a practical problem like a need for a specific tool or item or a more emotional problem like a desire to look and feel good, the products you sell must fulfill a need or desire for your customers.

Number of Competitors
If there are many competitors, for example, 10–20 in a specific region or country, then it is assumed that the product is oversaturated.

Branded products
Try to discover if a product is branded or if someone has made a brand with the product. Avoid it, and if possible try to gain knowledge about this product and similar products.

Profitability
The primary factor to consider when selecting products for your dropshipping business is whether or not the product is profitable. When calculating profit margins, it's important to take into account all associated costs, such as advertising, your Shopify store or WooCommerce maintenance costs, and your time and resources. However, if you cannot make sure that other factors work correctly, you may not make a profit even though the product is profitable.

Personal Interest
Another factor to consider is whether you have a personal interest in the product. If you have a passion for or interest in the product, you may be more motivated to sell it and will have an easier time creating compelling product descriptions and advertising campaigns.

By keeping these factors in mind when conducting product research, you'll be in a better position to find products that are high-quality, in-demand, reliably sourced, and that can solve a problem for your customers, all of which are important aspects of a successful dropshipping business.

Products to Avoid

  1. Branded products
  2. Try to discover if a product is branded or if someone has made a brand with the product. Avoid it, and if possible try to gain knowledge about this product and similar products.
  3. Low-quality products
  4. Unreliable seller
  5. Oversaturated products
  6. Low-profit margin products

Wow Factors!

How to fulfill consumer interest (wow factors!)
Products should be appealing, and they should have wow factors. After getting the product in hand, customers would say, "Wow." How can you ensure that? To ensure a product has consumer interest, check out the supplier's page for several things. Products should have the following wow factors: Let's dive into it.

Product Description
Look for good product descriptions, images, and videos that are easy to understand for everyone. It will also help you create your copy from a fantastic product description and use images and videos.

Order Numbers
While products ordered thousands of times may be difficult to sell because the market is already saturated with them, products ordered very few times may not be popular among consumers. The sweet spot for orders is anywhere between 1,000 and 10,000, but more than 10,000 may indicate the product is saturated and a lot of people are reselling it. This is a general rule, however, and not the same for every product. Many valuable products have a few targeted buyers.

Product rating
A product rating of 4.5 or higher is ideal, with 4 being acceptable if the product has a lot of sales. A rating below 4.5 may indicate that customers are not entirely satisfied with the product.

Shipping methods
Two-week and free shipping are particularly valuable because if shipping takes longer than two weeks, customer satisfaction suffers, with the possibility of negative ratings.

Packaging
The packaging should be good enough that the product inside the packet remains good and the unboxing experience is fun. Think outside the box. Personalize the package with your custom packaging. You can draw art, messages, and logos. Consider suppliers who enable you to design custom packaging.

Compare prices
Make sure to check if other sellers sell the same product for a cheaper price than you, as you need to make sure that you're selling the product at a competitive price.

Examine ad copies
Check out the ad copies on Facebook, TikTok, and Pinterest. If you find an ad that captures your attention in 3-5 seconds and has high engagement, there are many ad copies for the product, and the ads have been running for a long time (>7 days), the product has a wow factor. In the sections below, we will reveal how to examine ad copies to find our dropshipping business products.

Problem-solving products
Last but not least, the product has features that can alleviate your customers' pain points.

By keeping these factors in mind when conducting product research, you'll be in a better position to find profitable and high-ticket products that align with your interests and that you can sell with confidence.

Checklist for product research

1. Is it available everywhere? (many physical stores)

2. Is there a wow factor?

3. Is it a branded product?

4. Is the supplier reliable?

5. Is the shipping method supported?

6. Is there enough stock?

7. Is the profit margin safe? (1.5 to 2 times)

8. Is the price competitive?

9. How many orders have been placed?

10. How many ratings are there?

11. How many ad copies? (20 to 30)

12. How many creatives have been collected? (3-4)

13. How many days are the campaigns running? (7 days)

14. How many competitors are there?

15. How many suppliers are there?


Product Research Tools Overview

We will use several product research tools. The mainstay of product research is to research ads. The tools we use depend on which platform you are going to promote the products on. The principal platforms for dropshipping product promotion are:

    Facebook ads

    TikTok ads

    Pinterest ads

There are both free and paid tools. You can use both. Free tools consume more time and are manually performed, but they give more insights into products. Paid tools are often costly. Furthermore, they often rely on old data. However, when you work on many products, you have to depend on paid tools. Another drawback of paid tools is that other sellers are using the same ones, so there is less chance for out-of-the-box research. However, in general, machines do not make mistakes. But in business, insight-filled tasks may make the difference among competitors. The paid tools are costly, and if you do product research for your clients, they are supposed to provide the tools. You don't necessarily have to buy it out of your pocket if you're living off of freelancing jobs.

If you use Facebook advertising product research tools, it will also help you with TikTok. However, if you use TikTok tools for primary product research, they will only help with TikTok promotion. Keep in mind that the Facebook audience and the TikTok audience are not the same. Facebook is a social networking channel, and everybody uses it. On the other hand, TikTok is an entertainment channel, and its audiences are largely young females.

However, Pinterest is a visual discovery engine mostly for female users. They find ideas like recipes, home and style inspiration, and more. Though Facebook's advertising product research tools help find products that can be promoted on any platform, Pinterest has built-in tools that work best for Pinterest.

Before doing any product research on social networking sites, keep the above facts in mind.

Main tasks in product research
    Ads' links

    Competitors' links

    Suppliers' links

    Creatives' links

[N.B. You have to submit those to your clients if you freelance for them.]

How to research ads on Facebook


Tools we use





Facebook Ads Library

Select your desired location on Facebook Ads Library. If you aren't sure, search for the USA. The other countries are the UK, Canada, Australia, Germany, the Netherlands, Sweden, Belgium, and the United Arab Emirates, where dropshipping markets are popular. You need to know that viral products come first in the USA, UK, and Canada, then other markets copy them. So when the product is found in countries other than the USA or UK, it is already saturated in the global market.

Select all ads from the ad category drop-down menu. You can also choose your desired ad category, such as housing, employment, credit, and so on, if it appears in the menu.

Then write the name of your desired product in the Choose an ad category placeholder. If you don’t know the product's name, then search for the following keywords: This is because advertisers frequently use these keywords in their ad copies.

Keywords: "50% off"; "55% off"; and "60% off"; "free shipping"; "worldwide shipping"; "buy one, get one"; "one plus one free"; "Free Shipping"; “Claim your FREE”; “limited time offer”

Then, filter ads by media type (for example, video ads), language, advertiser, platform, and impressions by date. You can also select the date range from here.

Valuable Dropshipping Tips

Tip No. Tips
Tip 1 The women's niche performs well. 18-25 yrs.
Tip 2 The ad copy should be 20–30 words long and run for at least 7 days. This indicates that the product is performing well.
Tip 3 Ads typically run for at least seven days, and there are many ad copies in dropshipping, which is an indication that the product is performing well. Otherwise, advertisers would stop advertising and try other products. They do not want to create a brand because dropshipping is all about quick scale. They often test 100 products and choose 10 of them afterward.
Tip 4 If any products go viral in the United States, the United Kingdom, or other top-tier countries, other markets will copy them.
Tip 5 It is a good idea to search with dropshipping-related keywords, like "50% off," rather than niche-related keywords, because niche-related keywords result in many brand products’ ad copies. Furthermore, this practice will provide you with an overall picture at all times.
Tip 6 For freelancers, clients may not give you proper directions as they may be new to the business; however, it's your duty to invest time in product research to discover the right products for them.
Tip 7 For freelancers, use a spreadsheet to report the ad copy’s URL, the competitor's website URL, a link to the ad copy in Google Drive, the supplier’s URL, etc.
Tip 1
The women's niche performs well. 18-25 yrs.
Tip 2
The ad copy should be 20–30 words long and run for at least 7 days. This indicates that the product is performing well.
Tip 3
Ads typically run for at least seven days, and there are many ad copies in dropshipping, which is an indication that the product is performing well. Otherwise, advertisers would stop advertising and try other products. They do not want to create a brand because dropshipping is all about quick scale. They often test 100 products and choose 10 of them afterward.
Tip 4
If any products go viral in the United States, the United Kingdom, or other top-tier countries, other markets will copy them.
Tip 5
It is a good idea to search with dropshipping-related keywords, like "50% off," rather than niche-related keywords, because niche-related keywords result in many brand products’ ad copies. Furthermore, this practice will provide you with an overall picture at all times.
Tip 6
For freelancers, clients may not give you proper directions as they may be new to the business; however, it's your duty to invest time in product research to discover the right products for them.
Tip 7
For freelancers, use a spreadsheet to report the ad copy’s URL, the competitor's website URL, a link to the ad copy in Google Drive, the supplier’s URL, etc.
Once you find a valuable product, go to the seller's (or competitor's) website to quickly identify whether it’s a brand or not. Typically, a brand will display other similar items on their whole website, and they have niche websites rather than a general store. However, dropshippers generally sell different products from different sources and have multiple categories of products.

Download an ad copy (an image or video) and collect the ad’s URL and the website's URL because you will need to send it to your client on a spreadsheet, especially if you are doing freelance work. If you have an e-commerce store, this will help you tremendously. Use Google Drive to upload the ad copy, copy the link, and paste it on the spreadsheet. Make sure you give your client permission to open the link. You can also complete this reporting task when finalizing the product. Keep reading.

If you find one ad copy, quickly search for similar ad copies on Facebook and Pinterest. The most valuable ad copies can be found on Facebook, and many valuable ad copies can be found o n Pinterest. Collect as many as possible (at least 3–4), copy the links, make an entry in a spreadsheet, download the creatives or ads, take screenshots, and upload them to Google Drive. Then again, enter the Google Drive links in the spreadsheet. To find ad copies, the best paid tool is AdSpy. This is the process.

Remember, the product page URL may be highly dynamic and change over time, and the ad page URL may disappear, so I recommend using Google Drive to upload the product information and share it with your clients.

Collect 3 to 4 competitors’ links this way. This will help to understand the elements, descriptions, images, and videos on competitors’ pages and in their creatives and help to create a better copy.

Once you start to be happy with the product, go to the source of the product. To do this, search for AliSeeks on Google, and you will find a Chrome extension called AliExpress Search by Image. Install it in your browser. This enables you to search for products on AliExpress using the picture.

If sometimes the right click is disabled, then take a screenshot of the product, then go to Aliseeks.com and search by image, and you will get the same results. This technique is sometimes extremely valuable.

Collect the best and most competitive suppliers' links from AliExpress and list them in the spreadsheet.

In your free time, always play with competitors’ websites that you have collected; perhaps you will get more valuable ideas and be updated with them. Don't forget to make your list of the big entrepreneurs for future references who have more than 100 ads for their products.

How to find Shopify stores
To find out whether a store is a Shopify store, install any of the two extensions: PPSPY or Ali Hunter. Use them for competitors' analysis. They automatically detect Shopify stores and provide information about their best-selling products. Then pick products that have been sold within the last 24 hours. So, you can pick a best-selling product automatically using PPSPY. In this case, you can disregard the low number of ad copies, but you should include a small note with a screenshot stating that this is the product's best-selling product before submitting it to your client.

So far, we've learned about the benefits of the Facebook Ad Library. Let’s recap.

Benefits of the Facebook Ad Library


You can find the desired products.

You can visit the websites of your competitors, which will allow you to further analyze them using useful extensions.

You can make ads for Facebook, TikTok, and Pinterest.

There will never be a shortage of products if you search on Facebook.

When to use paid tools
If you do not find your desired products on Facebook, AdSpy is a great alternative. It allows you to filter products in many different ways, for example, by date, likes, gender, country, backend technology (e.g., Shopify or any other), and many more. It gives you more flexibility. Most of the time, the clients will provide the tool.

Sometimes images may not load from a non-supported country when you try Aliseeks; VPNs are then often helpful. These are the two affiliate links for VPN. You can use this or this VPN.

Valuable Dropshipping Tips

Tip No. Tips
Tip 8 The women's niche performs well. 18-25 yrs
Tip 9 The women's niche performs well. 18-25 yrs
Tip 10 The women's niche performs well. 18-25 yrs
Tip 8
The women's niche performs well. 18-25 yrs
Tip 9
To find a product, start with generic keywords, then narrow down with a long-tail keyword to find more ads for that product and suppliers.
Tip 10
Don't overlook seasonal trends. It means that every year, at a specific time of the year, a product goes viral. For example, the winter, festivals, the new year, etc.

Summary of Product Research

Find a product,

Find ads for those products;

Find advertisers for those products;

Find suppliers of those products.

At the end of the day, you will give this database to your client. You may include a small note with your recommendations with it.

The summary of product research is to find those products that are selling well and have few competitors and good suppliers.

Benefits of viral product research

The viral product research model is designed for dropshipping. You may ask why I go through this cumbersome approach. Why not scroll through the products and select one that appears to be a good fit? The answer is that this model is built on viral products rather than unique products. Brands use unique products. Their product research model is different and risky, too. However, this model works for dropshipping. Dropshippers want to sell a viral product and scale it within a short time. Therefore, finding unique products does not fit with dropshipping product research. This is the reason behind this model.



TikTok Product Research

The above strategy will work on TikTok and Pinterest too. However, a few extra things should be kept in mind when researching products for TikTok ads.

The above strategy will work on TikTok and Pinterest too. However, a few extra things should be kept in mind when researching products for the TikTok ad.

In TikTok, the female niche works well.

TikTok is a great platform for targeting the female niche. With the majority of its users being young, TikTok is the perfect place to promote fashion, beauty, skincare, and viral products that will make an impact. On the other hand, Facebook is a better platform for promoting serious products like home appliances and child care services, as it's more commonly used by older audiences. By keeping these small tips in mind and especially by guiding clients in the right direction, freelancers can help their clients achieve success and reap the rewards.

TikTok Ads product Research Tools

Valuable Dropshipping Tools

Free/Paid Tools
Free Tools TikTok Creative Center (Select Geolocation: US)
Free Tools TikTok Organic Search (must use VPN for geo-specific search. Use either Express or Nord)
Paid Tools PiPiADS
VPN Express | Nord
Competitor Research Tool PPSPY | Ali Hunter | Aliseeks-Search AliExpress By Image
Free Tools
TikTok Creative Center (Select Geolocation: US)
Free Tools
TikTok Creative Center (Select Geolocation: US)
Paid Tools
PiPiADS
VPN
Express | Nord
Competitor Research Tool
PPSPY | Ali Hunter | Aliseeks-Search AliExpress By Image

When choosing a niche for dropshipping, it's important to consider several factors to ensure the best chance of success. First and foremost, you should choose a niche that you're passionate about, as it will be much easier to market and promote products you're interested in. Additionally, it's important to choose a niche where there are fewer products available and markets are not saturated with products, as this will make it easier to stand out in the market. Furthermore, you should also look for a niche with fewer competitors, as this will give you a competitive advantage. Finally, it's important to consider the profit margin of the products you plan to sell, as you want to make sure that you're able to make a profit from each sale. By keeping these factors in mind and doing thorough research, you can choose a niche that's perfect for your dropshipping business.

Steps of product research on TikTok

TikTok creative center

Product research on TikTok is pretty straightforward. The steps are:


Search for products using keywords and use filters.

Collect videos with a 9:16 aspect ratio.

Download videos. Do not download the video with the TikTok logo.

To avoid the watermark, use snaptik or ssstik when downloading.

Search for more videos of the same product.

Upload the videos to Google Drive.

Go to Aliseeks and search with product screenshots.

Search for suppliers.

Create an Excel sheet with links to Google Drive, videos, competitors, and suppliers.

The geolocation strategy is the same as stated before. It depends on your target location.

PiPiADS
It is the most common paid tool for product research on TikTok. It has two great benefits. It helps with product searches and finding winning products directly. Select Dropship and 50,000+ ad impressions in the ad-search options. If you find a WOW product, then search by product name to see if there are any other advertisers or competitors. It helps you understand how the markets are saturated with the product. If there are many advertisers, initial profits may be possible, but scaling up is not possible.

TokTok Organically Viral Product Research

TikTok Hashtag Research

#amazonfinds

#tiktokmademebuyit


If you find any Amazon product going viral on TikTok, and if it is available for dropshipping on AliExpress, there is a high chance that it will be a profitable business. as this product has gone viral organically on TikTok and not through advertising. You can find them by searching for the hashtag #amazonfinds. However, #tiktokmademebuyit is the best TikTok keyword for finding dropshipping products.

Valuable Dropshipping Tips

Tip No. Tips
Tip 11 If you have time and need many products to search for, then filter with "USA" in TikTok Top Ads. Otherwise, many videos will come, and it will be difficult to find the right products. In that case, you can filter the ads by selecting the UK. Always search in the subcategory. The “Objective” will be "Conversions." It means people are making money with the ads.
Tip 12 Always search for viral products. Whenever you find anything, research it.
Tip 13 As a general rule, 1000 likes in 30 days and 300–400 likes in 7 days for TikTok ads are satisfactory for a good product. However, it will be much lower in countries other than the USA.
Tip 14 When you search for creatives on TikTok, always try to find 9:16 ratio videos because TikTok viewers prefer them to square videos.
Tip 15 Any new product that has the potential to go viral has a few competitors. However, viral products have many competitors. In product research, we will weigh and balance the possibilities.
Tip 16 Problem-solving products are less common in TikTok but have wow factors. Products have a vibe.
Tip 11
If you have time and need many products to search for, then filter with "USA" in TikTok Top Ads. Otherwise, many videos will come, and it will be difficult to find the right products. In that case, you can filter the ads by selecting the UK. Always search in the subcategory. The “Objective” will be "Conversions." It means people are making money with the ads.
Tip 12
Always search for viral products. Whenever you find anything, research it.
Tip 13
As a general rule, 1000 likes in 30 days and 300–400 likes in 7 days for TikTok ads are satisfactory for a good product. However, it will be much lower in countries other than the USA.
Tip 14
When you search for creatives on TikTok, always try to find 9:16 ratio videos because TikTok viewers prefer them to square videos.
Tip 15
Any new product that has the potential to go viral has a few competitors. However, viral products have many competitors. In product research, we will weigh and balance the possibilities.
Tip 16
Problem-solving products are less common in TikTok but have wow factors. Products have a vibe.

If you find any Amazon product going viral on TikTok, and if it is available for dropshipping on AliExpress, there is a high chance that it will be a profitable business. as this product has gone viral organically on TikTok and not through advertising. You can find them by searching for the hashtag #amazonfinds. However, #tiktokmademebuyit is the best TikTok keyword for finding dropshipping products.

Pinterest Product Research

If you find a suitable product on TikTok, search for this product on Pinterest. Hopefully, you will get several pins. With each pin, a website link is present. Go to their websites and collect the best competitor links.

Other Product Research Tools

Etsy.com and Amazon.com are both valuable tools for researching trending products for dropshipping.

Etsy.com is a great way to find popular and trending items. By searching for bestsellers, you will automatically get a list of items that are currently in demand. This is a great way to get an idea of what products are currently popular.

Amazon.com also offers several ways to search for trending products. One of them is by using their "best sellers" list, which you can access by searching for "Amazon best sellers" on Google. You can see the number-one best seller in any specific category, which will give you an idea of what products are currently in demand. The really cool thing is that a lot of the products you see here are available on AliExpress.com.

Another way is to search for "Amazon movers and shakers" on Google. These items are newer and have a higher novelty value, providing an advantage if you're looking for unique products.

Lastly, you can also check out "Amazon as seen on TV" products. You can find better quality videos and images here. You will get similar products on AliExpress at a lesser expense.

By utilizing both Etsy.com and Amazon.com, you can gain a better understanding of what products are currently trending in the market and make informed decisions for your dropshipping business.

Conclusion

Product research may seem like a daunting task at first glance, but it's a crucial aspect of building a successful dropshipping business. The good news is, it doesn't require as much paperwork as you might think. A simple Excel spreadsheet with 5-10 columns is all you need to document your work.

However, where product research excels is in the realm of critical thinking and hard work. The key to a successful product research job is to put in the time and effort to gather accurate data on products, markets, audiences, suppliers, and more. The quality of your products will ultimately determine the success or failure of your business, so it's essential to do your research thoroughly.

In short, while product research may not require mountains of paperwork, it does require a keen mind and a solid work ethic. By putting in the time and effort to gather accurate data, you'll set your business up for success.



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ENTERTAINMENT BUSINESS | BUSINESS MAGAZINE | HEALTH, LIFESTYLE, TRAVEL, TECHNOLOGY | UNFOLDED TOKEN: Complete Dropshipping Product Research Guide
Complete Dropshipping Product Research Guide
Discover the best methods for researching trending products. Boost your e-commerce success. #Dropshipping #ViralProducts #ProductResearch #Ecommerce
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